Selected Work

A curated selection of projects showcasing my approach to strategy, design, and digital presence. For additional work and in-depth case studies, please explore the case study deck.

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Logo with the words 'Safe Spaces' in bold blue letters and a simple house outline with a green heart inside.

Safe Spaces Campaign

A campaign designed to foster connection by highlighting everyday spaces as symbols of safety and belonging.

Social Media Campaign • 2024
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Person taking a photo of two people on a smartphone with curtains and a window in the background.

Expanding Reach Through Reels

Introduced Instagram Reels to expand reach, increase engagement, and strengthen mission awareness through short-form video content.

Social Media Strategy • 2024
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A black and white logo showing the text "Foxon Park" with a bottle pouring liquid underneath.

Foxon Park Brand Reinvigoration

Branding Concept Project • 2024

A visual identity exploration reimagining a heritage soda brand for a more modern audience.

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Project Details

A quick dive into selected projects across branding, strategy, and digital content. For a deeper look at my process and work, explore the case study deck.

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A diverse group of people with messaging promoting safe, inclusive, and caring environments for all, with a logo of Women & Family Life Center and support for empowerment and growth.
An illustration of two women hugging, with text above and below. The top text reads "women&family life CENTER SUPPORT • EMPOWER • GROW" and the bottom text reads "Your Safety Matters" with a house icon and heart symbol, referencing Safe Spaces.
Logo with the words Safety Spaces, a house outline with a green heart inside.

  • Campaign Strategy • Brand Identity • Content Creation • Visual Design • Content Planning

  • I developed the campaign identity and visuals to communicate a message of inclusion in a clear, accessible way. I also introduced an interactive element using AI-generated coloring pages to encourage reflection and engagement.

  • The campaign helped translate the organization’s mission into a more engaging visual experience, strengthening community awareness and emotional connection.

Safe Spaces Campaign

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Side-by-side photos showing women before and after a glamorous makeover at an event, with a banner reading 'empowHer' in the background.

Expanding Reach Through Instagram Reels

  • Social Media Strategy • Content Creation • Video Content Direction

  • I proposed and implemented Instagram Reels as part of the content strategy, creating videos that highlighted the organization’s mission, events, and community impact.

  • The Reels significantly increased reach and engagement, expanding visibility to thousands of new users.

  • This project demonstrated how adapting content to short-form video can strengthen storytelling and improve audience connection.

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Foxon Park Brand Reinvigoration

  • Brand Concept Development • Logo Design • Packaging Design • Visual Identity Exploration

  • Using Adobe Creative Suite, I developed a refreshed visual direction including a redesigned logo, updated packaging concepts, and a modern color palette. The goal was to balance tradition with a more contemporary and cohesive identity.

  • This is a conceptual branding study exploring how an established heritage brand could be visually reimagined for a modern audience.

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A glass bottle of Foxon Park Grape caffeine-free soda with a purple label, showing a bunch of grapes and the brand name.

Existing Foxon Park product used as visual reference for concept study

Foxon Park Label Redesign KOLA flavor
Out-of-Home Advertising Concept
A label for Foxon Park Grape Naturally Flavored Soda, caffeine free, 12 fluid ounces, featuring a black and white cartoon of a soda bottle and a bunch of purple grapes with green leaves.

A selection of websites designed and developed with a focus on usability, branding, and user experience.

Web Design Projects

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  • Shoreline Guitar Studio

    Redesigned an existing website to improve clarity, structure, and user experience through simplified layout and navigation.

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  • Gina Josette

    Designed and developed a full website from scratch, focusing on clean structure, user experience, and cohesive visual branding.

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  • So Fine Feline Cat Grooming

    Designed and developed a warm, user-friendly 4-page website aligned with the brand’s identity and visual style.

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Beyond the Selected Work

A quick dive into selected projects across branding, strategy, and digital content. For more work and in-depth case studies, explore the case study deck. This includes additional projects, creative explorations, and deeper breakdowns of my process and thinking.

Explore Case Study Deck